This is something I worked on awhile ago for my Visual Communications class, here’s the process on how I came up with the final product.

Challenge: To capture the style and sound of the musical group and communicate it visually through the album cover.

Goal: First I observed their competition and took notes of their similarities. Then compared their differences and tried to communicate that visually to set them apart and make them really stand out. I focused on their lyrics and what they were trying to portray. I also used their fashion sense as an influence for my design. The ultimate goal was to create something that really stands out, something that was fresh, colourful and hip.

Moodboards: One of the most important parts in starting a project is setting the mood/tone. By selecting images, colours, prints, one should be able to understand the style you are going for. For this project I came up with 3 separate moodboards. For my final product I ended up using elements from the first two.

Concept Sketches: Quick sketches are the best way to come up with ideas and concepts. I ended up going with my 3rd concept.

Images/Design: With a clear vision in my mind I was then able to properly art direct the photography for the album.

Photos taken by Morgan Hirtle.

Final Product: And the final outcome!

Posted on Monday, December 14th, 2009 at 11:31 pm. Art/Design, [Projects].